• 9th April   2021

    Social Media: Another Market to Bring in Cash!


    Private Universities

    We know the only spot that today everybody is being associated with each other is online media. Furthermore, users have got an excessive dependency on online media. The normal time spent by a grown-up via online media is around 3 to 4 hours.

    Online media is additionally an incredible source. Like, Facebook, Instagram, WhatsApp, YouTube, Twitter, and so forth bring in cash by streaming commercials and by additionally sharing data of the client to the various advertisers. Online media applications are information gatherers of the individual customers who are inclined to customer’s taste, inclinations, propensities, and so forth. An advertiser brings in cash like this, however even an average person additionally begins bringing in cash via web-based media. This is the basic pattern followed by numerous individuals where they began utilizing web-based media for bringing in cash.

    Social Media influencers: they are such individuals who influence the choices of consumers for different products or services while maintaining relationships with the consumers. We can discover numerous influencers on online media platforms that give surveys or educate about products/ services or even share information related to a specific topic that a person is trying to know, and these influencers try to connect to their audiences with the help of their content and expect that people will follow and return again and again if such/ related information is shared with them.

    They are different types of influencers in social media based on the content they work:

    YouTubers
    Youtubers are the influencers who work on making videos for different topics relating to the channel they stream. YouTubers share their view on the topic of their choice/ideas through videos.

    Bloggers
    These are the content writers who try to share their idea and information through blogs or websites. We can assume that bloggers are one of the main influencers in the market these days who spend a lot of time analyzing certain issues/ concerns that interest a larger population and give a review about the same to their audience.

    Podcasters
    This is a newly introduced platform where the content is shared in the form of digital audio. Here, many discussions are made on various topics that can be related to0 current/ trending topics, and historical topics.

    These influencers are paid based on the platform in social media they are involved with, the well-known ways of earning by influencers are:

    • Advertising

    • Going about as brand delegates or diplomats

    • Selling merchandise

    • Associate marketing

    • Supported posts/pictures/recordings and brand crusades.

    These are just some of the many ways you can make money with social media; there are plenty of other money-making websites. It is important to remember that making money on social media isn't necessarily easy. If you have an entrepreneurial spirit and are willing to work hard, test, and experiment, your chances of success will be far greater than the chances of those who just want to "give it a try".

    Authored By:

    Minapa Babi Pradeep Kumar BBA - Semester - 2 (2020 - 2024 Batch)

    Under Supervision of - Dr. Aditi Dang

    Assistant Professor, Woxsen School of Business, Woxsen University



    • 6th April   2021

    Transition to Virtual Learning: Challenges and Way Forward!


    Private Universities

    A person’s growth is, to a certain extent conditioned by the environment that the person lives in. It is also conditioned by the kind of fight that person has with the environment.
    - K. G. Subramanyan, ‘The magic of making’

    Since the month of January 2020, we have seen drastic shifts in many areas of our daily life due to the pandemic wherein several alternative plans of resilience and acclimatization emerged. In the wake of such an unprecedented event, the methodology of my academic practice was transformed entirely and the approach to pedagogy and education shifted to an experimental as well as explorative dynamic. Whatever happened in real studio spaces shifted to virtual classrooms, computer screens, and isolated rooms. Google meet, zoom, and concept board-formed our gathering spaces. As a collective team effort, students and teachers ensured that the teaching-learning process is unhindered while adapting to suit this new technology that became an integral part of our daily lives. Regardless, we were aware that the experience of knowledge-sharing in real spaces is irreplaceable without dispute.

    The pandemic persuaded us to realize how real human interactions influence students better, even more than that of any academic bubble. At the end of January, the foundation batch of the design department reached the campus to recommence face-to-face classes. After their quarantine, collectively, we conceived a plan to curate an exhibition with the semester's online learning outcomes. Needless to say, every member of the batch contributed immensely with their creative, physical, and imaginative spirit into making it happen in a very short time frame. From planning to execution, printing to framing, selection to composition, and procurements to space design, the students explored the diverse layers of curation. It was an intense learning and knowledge-sharing experience, and I must also say, a beautiful beginning to their academic journey in an active learning environment. It was also a collective fight against this challenging time where our learning experiences are affected by the pandemic, yet we strive to survive and grow despite the hurdles we must confront in the process.

    As KG Subramanyan’s quote rightly states; our growth is often conditioned by our environment, a term that may have several manifestations. In this pandemic, we have witnessed the expansion of the meaning of environment; be it real and virtual environments, academic and non-academic environments, professional and personal environment, social and cultural environment, and numerous others of which still in the process of expansion. What we as social beings must comprehend is the fight we are and must have with our individualistic environments, for the betterment of ourselves as well as society. A humanitarian, collaborative, creative, and critical perspective to education can add strength to the battle with these challenging times. I hope the students and faculty can engage in many more meaningful collaborative and creative projects to grow together with a holistic perception.

    Reference:

    • Quote from: The documentary, The Magic of Making " K. G. Subramanyam "
      by Gautam Ghose


    Authored By:

    Alaka Kavallur

    Assistant Professor

    Department of Design, Woxsen University.



    • 30th March   2021

    Biophilic design: A psychological connect


    Private Universities

    “I started walking on a rigid pavement – My limbs are twinging every footstep, and then I reached a loam surface, I removed my shoes continued a short while. This one was a completely different experience I now felt the doormat foliose puffs. I felt the massage of soil and grass on my feet. My mind pulled away, I was in deep thoughts and walking slowly.

    Since the beginning of the time humans have been living with and evolving with nature. In fact, being surrounded by nature is in our DNA. As a designer we must design a space to connect with nature. I could say we should design a space by incorporating biophilic design in it. Scientists discovered genetic links that illustrate how humans have adopted their biological response mechanism to natural environment.

    In 2017, researchers H. Ikei, Y. Miyazaki, and C. Song found that merely touching untreated, naturally dried wood had advantages for the human brain. In experiments involving untreated wood versus treated (painted, coated, varnished) they determined on the participants - reduced brain activity, lower rate, reduced sympathetic nerve activity, and exaggerated parasympathetic nerve activity once touching untreated or natural wood. The participants touched the wood for ninety seconds, they found the aroma, naturally dried wood calms the brain and relaxes the body.

    Private Universities

    In 2019, Michael David Burard and Andreja Kutnar, found that beneath bound conditions, victimisation wood within the engineered indoor setting might cause improved stress responses. as an example, M. D. BURNARD AND A. KUTNAR responses indicated by secretion corticosteroid levels were lower at setting with oak piece of furniture than within the corresponding management setting. The reduced reaction to stress incorporates a tiny impact for any single nerve-racking state of affairs, but, over time, even tiny reductions to stress responses will contribute to improved mental and physical health outcomes, that successively cause improved social outcomes (McEwen, 1998).

    Private Universities

    Cities were built by the industry and for the industry. Vast new tracts of monotonous, industrially produced concrete jungle. Since the physical space affects us so deeply, it was not surprising to see how the imposed monotony even affected the way people carried themselves physically.

    There are scientifically accepted principles of biophilia – the presence of wood and view of nature, risk and peril, volatility is a sensation that reminds us we are humans, presence of water, curved organic forms and materiality.

    Private Universities

    Private Universities

    Currently we tend to face an environmental condition and health emergency. Environmental degradation continues the chances related to increasing world population. Biophilic design is a way to push healing for the surroundings, for our town filled with busy individuals and for our own personal selves.

    References:



    Authored By:

    CH Shiva Kumar

    Assistant Professor

    School of arts and design, Woxsen University.



    • 23rd March   2021

    Under Graduates from School of Business, Woxsen University Shine at the International Business Plan Competition 2020


    Private Universities

    The students pursuing Bachelor of Business Administration (BBA) at School of Business, Woxsen University, Hyderabad had the honor of representing India at the “International Business Plan Competition 2020”, held from 16-20th November 2020. Solbridge – International School of Business, South Korea in collaboration with Samsung, organized this worldwide competition in virtual mode, where students were given a real-world scenario of Samsung and expected to develop in-depth analysis / recommendation for a specific product or service of the company under given circumstances.

    The competition comprised of two rounds, a) preparing an introductory video of the student team and b) Case delivery (presenting a business proposal of a case).

    School of Business, Woxsen University was among 24 universities participating from across the globe and was chosen to represent India. Team Woxsen’s introductory video not only garnered over 3000 views on various social media platforms, but also awarded with the Most Viewed Video title. After the first round, out of 24 teams, Woxsen University was amongst the final 8 teams, eligible for winning the competition. Second, a case was allotted on the topic of voice-enabled systems for which the students were given 48 hours to prepare a detailed business report. Students of Woxsen designed a business model on the idea “Voice assistance enabled passenger management in Airports.” Students of Woxsen University won the competition wherein they received recognition for the Most Innovative Business Idea

    The participating team was further felicitated at their alma mater with a certificate of appreciation by the Dean, School of Business, Woxsen University, for their win at the coveted International Business Plan Competition 2020.

    Contact:

    Dr. Raul Rodriguez

    Dean School of Business,

    dean.sb@woxsen.edu.in





    • 18th March   2021

    Artificial Intelligence and Machine Learning in Marketing


    Private Universities

    Artificial intelligence (AI), the face of today's marketers has been created with an aim to make technology that could mimic human intelligence but what AI is doing is far more than required. It is indeed taking big data analytics much more than human ability can do from self-driving cars to the automated supply chain. AI has been doing everything for us. For marketers, AI and Machine Learning (ML) have been like superpowers to grow their audience and market themselves. They are using these techniques to reach their customers in every single way they could i.e., Business to Business (B2B) or Business to Customers (B2C).

    Machine Learning had vastly changed the markets by focusing on different types of marketing through which the marketers have benefited with phenomenal results for all sizes and categories of business.

    Some of the trends are discussed below as:

    Social tuning in

    Today’s customer wants to be known and understood well by the brands/ marketers. Today’s digital marketing is all about personalization. Social listening allows marketers to know their customers well. This gives the marketers the sense of knowledge about their customers without spending hours of time and manpower. Like I said, ‘AI is a Superpower’.

    Contender examination

    At this point an email showcasing is waste of time as its computerized era. AI and Machine Learning are instruments that are present in the Marketer’s control. We frequently see a lot of texts, calls, emails about brand promotion, and that is done by using AI. Every customer has an individual choice and personal preference for when, where and what they want to buy and this is crucial in today’s market.

    Content creation

    Writers take a lot of stress to write a little but whereas AI does that easily. For example, if you text your problem or experience some issue on the company website, AI instantly replies to the message and ensures customers' satisfaction. This saves the marketing team time easily as well as enhanced experience for customers.

    Mistakes

    Mistakes can cost marketers. Mistakes are certain when human effort is involved. AI and Machine Learning are the best solutions for analyzing the market with zero mistakes. AI helps in detecting the mistakes/errors and they correct them and make sure that the data is perfect and accurate.

    Promotion

    Once upon a time, marketers used to pay for advertising their brands through pamphlets or billboards and very few people used to see that advertisements. But when AI and Machine learning came into the market, they ensured the needs of the people and which helps to know which type of social posts will help them to boost their brand. These are not just reducing the money but also making the marketing strategy efficient. Today’s marketers are using AI and Machine Learning and could collect better customer insights while tracing their customers regularly. The biggest challenge for today’s companies is now to focus on the personalization and customization for their customer’s requirements which is even the biggest quality people love in brands.

    The greatest organizations of era are utilizing AI and Machine Learning for fulfilling customer’s requirements and some of the organizations utilizing are as follows:

    • Amazon utilizes AI and ML for its online store.

    • Netflix utilizes the predictive analysis tool for better content categorization.

    • Google, for website ranking.

    • Yelp, for image processing.

    • Pinterest utilizes them for its suggestion algorithm and content detection for a better client experience.

    • IBM AI (Watson) was extensively used in better recommendations for cancer treatment in many healthcare organizations in the USA and many other countries.

    • Salesforce utilizes its Einstein Machine Learning Technology for scoring and lead prediction purposes in digital marketing.

    • Virgin Mobile uses Amperlo AI-based Marketing platform for client satisfaction and optimization of customer interactions.

    • Walmart uses Machine Learning based software for anticipating customer needs and providing suitable solutions/ recommendations to them.

    • The eventual fate of marketing is AI and Machine Learning. The biggest corporates of all time are now using them, and MSME organizations have also started using these tools to expand their business and gain power in the domain of marketing.

    Authored By:

    Bhuvan Sathwik and Dheeraj

    BBA - Semester - 2 (2020 - 2024 Batch)

    Under Supervision of - Dr. Aditi Dang

    Assistant Professor, Woxsen School of Business, Woxsen University





    • 12th March   2021

    Artificial Intelligence in Financial Markets and Risk Management


    Private Universities

    Financial analysis, Portfolio Management and Investment advisory services need figures like ‘Beta’ and ‘Standard Deviation’ which reflect the risk of a particular stock. Mammoth institutional investors and big retail investors maintain highly diversified portfolios that reduce the overall risk of portfolio. This requires studying different past patterns of several stocks, their combinations and proportions in the portfolio to come up with an optimum portfolio. The more combinations we can see, the more optimum solution we can come up with.

    Today AI has come up with the complex algorithms and software that are made of concepts of statistics like Distribution function, Correlation and Regression Analysis and Value-at-Risk (VAR) etc. These software blend these concepts with the concepts of multivariable constrained optimization techniques which are completely packed with partial derivatives, Lagrange Multipliers etc. The software that runs with the blend of all this mathematical logic will enable the user in prediction of movement, trend analysis and helps to come up with the optimized portfolio option. It also suggests the real time movements and gives an alarm whenever there is a need to change the composition of portfolio.

    The user will have all the information on the screen. This real time updates are made possible through machine learning process involving deep learning neural networking which makes the system able to do the deductive reasoning, inference and decision making far better than humans. The machines learn and behave accordingly that reduces the error rate gradually.

    Financial markets will become more volatile. The more efficient the software, the more it suggests accurately the fair price of the stock by reflecting all the information. This rapidly changes the pattern of holdings and orders are automatically placed with the broker.

    These software also have link with the international markets and stock market news to give the real time information about the global news, currency and commodities prices which will enable the user to make quicker decisions.

    The latest list of software include software created by Vestserve serving portfolio management needs, hedging needs etc., Riskalyze. Companies like Institutional Capital Network, Inc. has become one of the world top based investment advisory firms that is heavily dependent on these software which enabled them to grab a large client base.

    Heavy investments are being made in the companies which are into the fintech services because of its scope for growth in the future. The financially naive can also go for trading in stocks with the help of suggestions given by this.

    According to sources1, global fintech market is going to reach about $300 billion by 2025. This is due to the high investment in technology based solutions by banks and firms. The key fintech players would be Robinhood, Atom Bank, Microsoft etc.

    Private Universities

    Source :

    https://www.forbes.com/sites/louiscolumbus/2018/01/12/10-charts-that-will-change-your-perspective-on-artificial-intelligences-growth/#7b284d6f4758

    Artificial intelligence and Machine learning changing the financial services industry?

    Artificial intelligence (AI) has become consolidate into our everyday lives. We can see it’s Power in our social media newsfeeds, activates facial recognition (to unlock our smartphones), and even suggests music for us to listen to. Example: Alexa, Google assistance

    Machine learning, a subdivision of AI, is progressively consolidate into our everyday and changing how we live and make decisions.

    Machine learning in finance
    Business changes every minute, but more advancement in today’s technologies have accelerated the pace of changes. ML analyses historical data and it’s behaviours to predict patterns and make decisions. It has proved hugely successful in retail for its ability to custom products and services to customers. ML is also distort the insurance sector. Such as more connected devices provide deeper perception into customer behaviours, insurers are able to put premiums and make pay out decisions based on data.

    Customer-Focused
    AI and ML have acquire popularity in the financing industry over the last few years. Large amounts of client data are federal into the AI and ML algorithms to evaluate credit quality and price loan contracts. This are some of the customer-focused uses of AI and ML in the financial sector:

    Credit evaluation and Scoring
    ML tools intend for credit scoring speed up lending decisions and limit increase risk. Firms now depend on data not generally in their credit reports to perform credit quality analysis. Individual, unstructured, lenders have turned to additional, and semi-structured data sources such as social media activities to capture a subtlety view of creditworthiness. By applying ML algorithms to this group of new data qualify assessment of qualitative factors such as consumption behaviour, and even willingness to pay .

    Aside from, the use of ML algorithms in credit scoring has led to greater access to credit. Traditional credit scoring models need a potential borrower to have a enough amount of historical credit information to be considered scorable. Without this details, the model could not initiate a score leaving out possibly creditworthy borrowers without any means to build a credit history.

    Appraise Insurance Policies
    ML is used in the insurance industry to evaluate complex data, thus lowering cost and improve profitability.

    AI and ML applications provide development/upgrade/improvement to the approve process and thus assist agents in categorize through big datasets that insurance companies have collected to identify and separate cases that cause a higher risk, potentially reducing claims.

    Furthermore, insurance companies can use ML to improve the marketing of insurance products through the incorporation of real-time highly granular data, such as online shopping behaviour and telematics or pricing . Therefore, correct pricing of insurance could outstandingly change the insurance market as well as upgrade/enhance claims processing

    Chatbots They virtual assistants and they help customers complete transactions and solve easy problems. Automated programs use neuro-linguistic programming (NLP) to interconnect with clients either by text or voice. Chatbots are mostly used by financial firms in their mobile apps or social media. It provide answers to simple customer queries regarding the account balance, list of transactions etc. Better communications with customers and Cost savings can both increase profitability

    Financial services are setting foot in the AI field and at varying stages of integrate it into their long-term organizational strategies.

    Many companies have already started implementing intelligent solutions such as advanced analytics, process automation, robo advisors, and self-learning programs. But a lot more is yet to come as technologies evolve, democratize, and are put to innovative uses.

    Embed AI in strategic plans: Integrating artificial intelligence (AI) into an organization’s strategic objectives has helped many frontrunners develop an enterprise wide strategy for AI that various business segments can follow. The greater strategic importance accorded to AI is also leading to a higher level of investment by these leaders.

    Apply AI to revenue and customer engagement opportunities: Most frontrunners have started exploring the use of AI for various revenue enhancements and client experience initiatives and have applied metrics to track their progress.

    AI IN CREDIT RISK ANALYSIS

    A recent study found 77% of consumers preferred paying with a debit or credit card compared to only 12% who favoured cash2.

    Having good credit aids in receiving favourable financing options for any appliances, Clothes, offers over the market, landing jobs and renting an apartment, to name a few examples. Today is credit card’s empire. Even business people are linking many offers with the credit card payments which is making the use of credit card inevitable. Therefore, credit appraisal has become one of the most cardinal tasks of banks and financial institutions.

    Artificial intelligence solutions are helping banks and credit lenders make smarter underwriting decisions by utilizing a variety of factors that more accurately assess traditionally underserved borrowers, like millennials, in the credit decision making process.

    QUANTITATIVE TRADING

    Quantitative trading is the process of using large data sets to identify patterns that can be used to make strategic trades. Artificial intelligence is especially useful in this type of trading.

    AI-powered computers can analyse large, complex data sets faster and more efficiently than humans. The resulting algorithmic trading processes automate trades and save valuable time.

    PERSONALIZED BANKING

    Traditional banking isn't cutting it with today's digital savvy consumers. A study conducted by Accenture on 33,000 banking customers gave results which show that about 54% want aid to help them to plan their budget and make real-time spending adjustments2. Besides, 41% are "very willing" to depend on the advice and help by computer banking 2.

    Private Universities

    Source :

    https://www.businessinsider.in/finance/news/the-impact-of-artificial-intelligence-in-the-banking-sector-how-ai-is-being-used-in-2020/articleshow/72860899.cms

    CYBERSECURITY & FRAUD DETECTION

    Numerous transactions will happen over a day because of money movements from one account to the other, online trading platforms etc. which are needed to be regulated properly failing which will lead to unfathomable frauds and incorrigible effects.

    It has become necessary for banks and Financial institutions to pull up their socks for implementing cybersecurity and fraud detection efforts. Artificial intelligence is playing a key role in improving the security of online finance.

    Predicting cash movements and taking initiative of advising customers on their pattern of expenditure. The ML helps in identifying suspicious movements in cash and there by assists in preventing the fraudulent transactions like in Money Laundering.

    Sources :

    https://www.crowdfundinsider.com/2020/06/162997-global-fintech-market-is-projected-to-reach-300-billion-market-cap-by-2025-due-to-large-investments-in-new-tech-and- infrastructure-report/

    https://builtin.com/artificial-intelligence/ai-finance-banking-applications-companies

    Authored By:

    Prof. Syed Hasan

    Associate Professor

    School of Business, Woxsen University





    • 5th March   2021

    BIOPHILIC DESIGN


    Private Universities

    "Biophilic Design" is a concept in which we improve and enhance our interaction with nature in a built environment. Every interaction we have with nature - let it be going to the beach to swim in the waters or a hike on a lush green mountain, it makes us feel relaxed and content. All thishappens because of our close relation with nature ever since we were created. Over the past 200 to 300 years, we have been distancing ourselves from nature in many ways. First it was the television and then came the video games & the internet which shifted the entertainment sector completely indoors, away from nature and natural habitat. Since our natural habitat has becomethe built environment, the main and most important role of biophilic design is to create a good natural habitat for us humans in forms of a building, a garden or even a community. Just because a space has nature or a plant does not make it biophilic. It has to help our health and productivity in a space while keeping us fit and strong. So for example a desert or a deep sea habit at does not count as biophilic as it doest have a sustainable effect on us. In a built environment aspects like greenery, water, light and air help improve our mental, physical and emotional health along with increasing productivity and mood.

    Greenery: Plants are living and breathing organisms which help increase creativity, and performance in spaces like an office.

    Natural Light: Not only cost efficient, it also is found in abundance while also being renewable. It makes you feel alive and helps cure various ailments.

    Water Elements: Let it be the soothing sound of the water flowing or even looking at sparkling blue waterfalls, it makes us feel relaxed and calm. An indoor water element goes a long way while designing. Other than such direct interactions with nature, even indirect interactions make a difference. Images of Nature, Natural Materials, Natural Colors, Mobility and Wayfinding, Cultural and Ecological Attachment to place, Simulating Natural Light and Air, Naturalistic Shapes and Forms, Evoking Nature, Natural Geometries, Biomimicry go a long way as a replacement. Designers can play a huge role in considering biophilic design in every shape that we design tonot only increase aesthetics and looks but also helps improve various health aspects in a space toenhance a occupants living experience.

    Private Universities

    References :

    https://www.rnetropolismag.com/architecture/what-is-and-is-not-biophilic-design/
    https://www.bdcnetwork.com/blog/biophilic-design-what-it-why-it-matters-and-how-do-we-use-it
    https://en.wikipedia.org/wiki/Biophilic_design#:-:text=Biophili0/020design%20is%20a%20concept,and°/020space/020and°/020place/020conditions.

    Authored By:

    Riya Konda

    Woxsen University





    • 27th February   2021

    Top 4 Emerging Technologies!


    As the world is progressing towards post covid situations, the rise and the need of emerging technologies have gained much more attention than ever. Several industries and organisations are focusing towards developing latest software’s and interfaces which has resulted in a rising demand of people with skills and ability to work on latest emerging technologies.

    Today we put an emphasis on 4 mostly searched and needed emerging technology.

    Artificial Intelligence

    AI technology has been a highlight of the past decade. From quantum computing and vaccine development to driverless cars, AI models played a very significant role. The AI business tools could forecast the shifts in industry and can help to make proactive changes to business and marketing strategies. Even the record speed of corona vaccine development was partly due to the AI models that helped the researchers analyse huge amount of data. The use of conversational supports using chatbots and virtual assistants, sentiment and text analysis with natural language processing have become more significant in the past year. The technology would continue to gain traction in 2021 as organisations shifting towards predictive capabilities and seamless supports. With the AI powered solutions getting more powerful, user experiences are getting better, building value for businesses.

    Private Universities

    Edge Computing

    The global edge computing market size is anticipated to reach USD 43.4 billion by 2027, exhibiting a CAGR of 37.4% over the forecast period, according to a new report by Grand View Research, Inc. As opposed to cloud computing, where the data is transmitted over to centralized locations for storage and computations, in edge computing the data storage and processing takes place closer to the data source and only results are transmitted to the cloud. This brings down the transmission bandwidth requirements and latency issues in networks, enabling the applications to respond faster. The AI-enabled new edge computing modules are already having huge popularity in applications ranging from self-driving cars and drones to robots which requires instant computing. According to the study conducted by Market Research Future (MRFR), by 2024 the market size of the Edge computing technology would reach by USD 22.4 billion. With the connected cities, vehicles and autonomous systems driving the market, the Edge computing would be ever so demanding in 2021.

    Cyber Security

    With the impact of digitalisation getting more prevalent in our life, cybersecurity has arisen as a biggest challenge. The number of virtual threats, phishing attempts, malware attacks has reached record heights in the past year. With the increasing frequency and complexity of cyber-attacks, the technology needs to be constantly evolved to enhance the security. With the governments and companies spending billions on cyber defence, the technology would remain one of the trendiest.

    Private Universities

    Blockchain

    Blockchain technology is gaining attention and is one of the most upcoming technologies. This technology emerged in the year 2008 as a whitepaper for bitcoin, since then several industries have been researching to develop applications using this medium. Blockchain has become an industry in its own right, even at this relatively early stage of its development. Promising blockchain start-up companies regularly accumulate hundreds of millions of dollars of investment in their initial offerings, with particularly successful ones such as EOS raking in multiple billions. It has led to a much secured and transparent system enabling it to be more trustworthy. The market is expected to exhibit significant growth owing to abundant benefits provided by this technology, such as eliminating need for any financial institution to authenticate transactions, eliminating reconciliation, reducing duplicative recordkeeping, facilitating faster settlement, and minimizing error rates. This technology allows access to databases from everywhere, thereby allowing multiple institutions to use it simultaneously to bring different systems nearer and help improve efficiency.

    Private Universities

    Authored By:

    Dr. P. Swami Sairam

    Assistant Professor

    Woxsen University




    • 24th February   2021

    Success in Financial Services!


    Private Universities

    Finance is a discipline that is dynamic. Ranging from domestic to Corporate acquisitions, finance is present in one or more forms. It is pervasive. The scale might change as per the level of applying the financial knowledge, but the principles are same. Services in Finance include Banking, Insurance, Investment Banking, Financial Advisors, Mutual Fund Managers, Investment Advisors, Swap Bankers, Financial Institutions, Chit Funds and this chain leads to an abyss.

    Key Qualities needed for success in Financial Services:

    • 1. Being Aware: Finance, being a dynamic domain, changes its form very frequently. So, one must be very much persistent in equipping themselves regularly with the information and the news for taking rational and accurate decisions in advising the clients or handling the funds. The nature of the some news can put us in an inveterate disadvantageous position if we know it late by a very small margin of time.

    • 2. Global Outlook: Money is everywhere on the globe and through globalization world has become a global village opening the gates. Therefore, one must have a global outlook when dealing with a discipline like Finance. Having knowledge regarding the international interest reference rates like LIBOR which is being replaced with SOFR soon, Global indices across the oceans, Securities laws etc. is inevitable.

    • 3. Knowledge of Information and Communication Technology (ICT): To deal and counter the everchanging financial environment, we need to be well-versed with the Information and Communication Technology. Amid this cutthroat competition, optimum decisions only can save us for which this knowledge of ICT is inescapable. To say it analogically, ICT knowledge is as necessary for success in Finance as much as food needs salt. It is an arsenal for fighting this continuous strategy that are not limited to one boarder and can affect every other part of the world.

    • 4. Knowledge of Statutes regarding Finance: Finance is wholly related to accountability for, custodianship of money of others. One must be well aware of the laws of land related to Finance to know what our limits are up to, as a citizen of the land. When we are stretching across the oceans, we need to take another big step of pocketing the knowledge of statutes of those lands, Treaties between the countries and trade agreements.

    • 5. Transparency and Loyalty: A person should be Transparent to maintain trust with customers and colleagues. Lack of transparency will lead to loss in customer trust and loyalty and leads to long-term loss of customers and impact on Business.

    • 6. Communication skills: An industry which deals with huge data communication is key. A person should have great writing skills so that they can write down financial report. Through communication they can give advice to clients in a simple way so that client will easily understand.

    • 7. Develop the right relationship with right people: Develop Relationship with industry people and learn from them. If we interact with industry people, they will share their experience and guide us to Develop our career.

    • 8. Be patient, and don’t quit: Developing new skills take time we can’t learn everything overnight. We have to work hard, asking questions and sharpen skills. But no matters what happen we have to look forward and be patient.

    • 9. Believe in yourself: Not only to succeed in finance but to succeed in life we have to believe in yourself. Do not wreck yourself with doubts and negative thoughts. Trust yourself that you can achieve everything you want, and you can face any challenge.

    Authored By:

    Ritu Parna Bagchi (MBA 2020-22)

    BH VSN Manoj Kumar (MBA 2020-22)

    Pisapati Sri Venkata Sumanth (MBA 2020-22)




    • 11th February   2021

    Fundamental Tips To Ensure Long-Term Continued Motivation in MBA Grads


    Private Universities

    Master’s in Business Administration/ Post-graduate diploma in Management or for that matter, any masters courses are usually a two-year program wherein, the students are expected to transform into industry professionals in due course of time. The demands of the course placed on students require them to perform consistently, while maintaining grades, preparing for the job markets and completing the course requisites. In such instances, staying motivated to perform well may turn out as a challenge to numerous students.

    In this article, I discuss a few aspects to practice to stay focused and consistent to perform to the best of the capability of the student.

    • Mindfulness – understood as being present in the moment, acceptance of the present, living the moment without judgement. Take it one step at a time. Focus on completing one task which is in alignment with the bigger goal of getting a degree and a good job.

    • Time Management – set a timeline for short-term tasks as well as long-term tasks. Make a routine for self-study and completion of course components.

    • Build an interest in the subjects – start enjoying reading and working on assignments. In that way, it will feel less stressful and more playful.

    • Rejuvenate – in the routine you set for yourself, keep at least 30-60 minutes for activities you enjoy. Such as, dancing, singing, exercise (yoga, gym and so on). Basically dedicate time to do an activity you love.

    • Remember why you started the course in the first place. Keeping in mind the intent of initiating the course will always help you stay focused and give you perspective to plan out things in a better manner

    • Benchmark yourself. Keep an intent to challenge your own capabilities and improve on them. The golden rule here is “Do not compare yourself with anyone else”.

    • Keep a long term career goal. This aids short-term plans, in terms of finding internships in the desired domain of future interest.

    • Support your peers and work with them in coherence. It is agreeable that journey of having a master’s in business administration can be taxing and keeping to yourself may help you stay focused. It is also true that friends are the reason the process becomes easier. Add meaning and value to the friendships so you can learn and grow better.

    • Practice the concept of flow. Flow is being absorbed in your work task that you lose track of time and space. Doing your tasks with flow not only makes you perform better but also makes one feel content.

    • Anything you take up, give it your complete attention and best shot.

    Adapting one or more of the above mentioned criteria will foster students motivation to continue and complete their work and excel in their endeavours.

    By:

    Prof. Namita Ruparel,

    School of Business




    • 10th Januray   2021

    Benefits of Bloomberg Lab in the Financial services domain


    Private Universities

    Bloomberg:

    Many people who are into trading will not be unfamiliar with Bloomberg. To investors, financial tools provided by Bloomberg have been indispensable in helping them post rich returns and prosper during the bull market of the last decade.

    Founder Bloomberg established the company bearing his name in 1981. Bloomberg LP provided quick, high-quality business information to Wall Street.

    Bloomberg Terminal

    The Bloomberg Terminal is an integral tool within the finance industry that is used to access, compile and analyze financial information. Over the years, the Bloomberg terminal has transformed into a system that is accessible anywhere.

    Many companies rely on the terminal to assess individual securities, market movements, and monitor news simultaneously. An extension, Bloomberg Tradebook, allows formal trade execution through its messaging service. Traders, portfolio managers, and risk management analysts, among other financial professionals, rely on the program for daily market analysis and trading decisions.

    (Refer:https://www.investopedia.com/articles/investing/052815/financial-news-comparison-bloomberg-vs-reuters.asp)

    Benefits of Bloomberg Lab

    Bloomberg can be a correspondent with investment information in many areas of finance. World’s most prominent decision maker, it is a contemporary icon of financial markets.

    Launched during 1981, a long time ago PCs and the internet became worldwide. It brings transparency to financial markets. It connected market participants to a leading-edge data, information-delivery service, analytics and revolutionized industry.

    It’s been more than three decades Bloomberg Terminal remains at the forefront in innovation, providing fast access to essential news, trading tools from internet-connected PC or Mobile it helps subscribers to turn their knowledge into action.

    Armed trading with unified solution

    With increasing complexities in stock markets with new instruments emerging everyday, time and information plays a crucial role in decision making. Effective decision depends on the pace of getting equipped with the information and the adeptness in using the information to make optimum decisions with rational predictions of market movements. Bloomberg technology provides worldwide news on a real time basis. The very nature of markets being sensitive to uncountable variables across the globe is one thing that challenges analysts. The only solution for this is to have information about the globe on their desktop. This has been made possible by Bloomberg.

    Bloomberg is the primary source in context of analysis, Awareness for those who need to know what’s happening now and what might happen next. It delivers unique coverage of markets and securities with information across asset classes from fixed income to equities, to foreign exchange, commodities and derivatives consolidated in one place and delivered in concurrent to desktop or mobile.

    It continually develops and applies cutting edge technologies to deliver best in class tools, such as custom desktop applications, portfolio monitors, market alerts and charting accomplishments that advance user workflow. With this, it is creating arms for stock war in the markets. It offers trading solutions over multiple asset classes and worldly before and after-trade analytics for both the buyers and sellers.

    Besides the above, Radio bulletins and Podcasts giving expert opinions and recommendations. It has retirement planning in its capacity which is for elderly and retired people searching for investment opportunities that yield periodic returns. It includes separate sections for real-estate, Mortgage calculations, World Political news and Macro-economic indicators. Bringing together real-time data of every market, communications tools, powerful analytics, in-depth research, breaking news and world-class implementation capabilities, it provides one unified solution.

    Disaster Recovery services

    When an unexpected event disrupts normal business operations, Bloomberg’s Disaster Recovery services help clients quickly and easily resume operations on the Bloomberg Terminal, no matter where employees are located.

    Disaster Recovery services

    When an unanticipated circumstance causes it affects normal business operations, Bloomberg's Disaster Recovery services helps users speedily with ease proceed operations, In spite of the person's location.

    Real-time experience to students

    The benefits of Bloomberg terminal to students were appreciated in the institutes of national importance like IIM Bangalore, IIM Calcutta etc. But there is a lot of space for expansion in Indian Universities. Now several institutions and universities are on the track towards establishing this terminal to make themselves the attractive destinations.

    These labs aid students by giving access to the empirical data for research and assist them in placements with their increased proficiency in financial markets. It lays foundation for doctoral studies in the discipline of Applied Finance. It provides support to Financial Engineering in giving an idea about the feasibility of creating financial products in the market and the list is not exhaustive. With gates open to information of Bankruptcy across the globe, Mergers etc. i.e., both qualitative and quantitative data, the tyros can find this as the best place for enjoying the aesthetic nature of Finance and its branches.


    Principal Author:

    Prof. Syed Hasan Jafar

    Co-Authors:

    Ritu Parna Bagchi (MBA 2020-22)

    BH VSN Manoj Kumar (MBA 2020-22)

    Pisapati Sri Venkata Sumanth (MBA 2020-22)



    • 19th December   2020

    Importance of Technology in Finance...



    Private Universities

    Technology has opened up new faces in the discipline of Finance. The mark of it can be seen in activities related to Finance like Trading in markets, Interest rate swaps, Banking transactions, Forensic Auditing, Due Diligence during Merger and Acquisition and more.

    Woxsen was then a very young B-School with just two years of existence from its inception. I had my qualms on pursuing the opportunity with Woxsen as it was a new institute. All my perception over-turned when I met couple of professors and got feedback from few alumni. It amazed me to know the prospects of Woxsen as it has the best faculty from across the globe under the astute leadership of Prof. M. R. Rao and the Dean who were widely recognized among the leading top B-schools in India. It was then I decided to pursue my management career at Woxsen in marketing. The massive campus, aesthetic infrastructure were the two other important factors that made me feel Woxsen is the right place to shape my career.

    Markets and Trading

    In 1994 NSE was handling 2 orders a second. This increased to 60 orders a second in 2001. Today NSE can handle 1,60,000 orders/messages per second, with infinite ability to scale up at short notice on demand. The settlement cycle has been reduced from T+3 to T+2/T+1

    Financial trading has intensified with information technology. Information needed for the investor or trader are being provided to them on real-time basis. Software is readily giving the required information and analysis to aid the technical analysts with charts, moving averages, Support and Resistance, Relative Strength Index (RSI) etc.

    Besides this, it helps the fundamental analysts in computing fair values by reflecting the economic conditions relevant and prevalent. This requires assessing the possible opportunities of investment for investors so as to derive the discount rate of finding the present value of all the cash flows from the investments after adjusting the inflation. Investors are well equipped with the latest news to make informed decisions.

    For a simple day-trader, ideal stop loss levels are being calculated and are being suggested to the investor reflecting real time conditions. Pre-set prices help the investor to execute the order at the exact desired time. Top losers and gainers are shown to the trader to enable him to alter his portfolio.

    This enabled the traders and investors to set their foot in the international markets and adding international stocks to their basket. Data visualization, while leveraged by augmented or virtual reality can make it a lot easier to spot trends and make sense out of a large amount of information.

    Technology in Accounting and Auditing:

    Accounting has been a synonym for tediousness and monotonous work from the past. The profession is rapidly transforming due to productivity optimization available through newer technologies. Today, it is no longer burden and is no longer a task-oriented project. Accounting software, available today in the market, have brought tremendous change by shifting the role of the accountant to an advisor. This helps the entire collaboration of Financial Analyst, Auditor and Accountant making the financial decision-making process faster.

    And, here I am. . .

    Cloud computing, a mechanism by which highly dependent sources provide shared computer processing resources and data to computers and other devices on demand. Businessmen, today, are able to run their operations across the different parts of globe with uncompromised efficiency because of this Cloud computing. This allows accountants of different branches or subsidiaries to perform accounting tasks from any location as well as the ability to deliver financial information and reports through the cloud as and when needed for the needed period of time. This even eased the process of Auditors of Head Office in forming an overall audit opinion after consolidating the financial statements of all the units lessening the audit risk

    Tax Software available helps improve the accuracy and transparency on one side and tax planning on the other side. This helps the auditors to plan accordingly to reduce the penalties like interest on late filing. Penalty for non-payment of Advance Tax and even providing the necessary information tailored as and when needed. These software are designed to get updated as per the latest Finance Budget, Circulars and Notifications of Income Tax Department

    Mobiles and tabs have made things much easier. They have improved the bridging between auditors and clients. Today a small wait is large enough to affect the businesses. Timely information, reminder and notifications such as Income Tax notices can be accessed easily to make an action plan in situations of submission of client data.

    Fast and regular updates in the amendments of various laws and statues help the practitioners to keep themselves updated. Several apps are also providing the details of case laws for the practitioners to enable a healthy practice.

    Function of IT in Banks and Insurance

    Financial data can be easily conveyed with information technology. Instead of inspecting and checking each and every detail of the beneficiary and the transferor by any human intervention, IT can pass a transaction instantly with accuracy. AI has even made it possible for the bank to identify and analyse whether there is any money-laundering pattern.

    Suspicious data patterns among mammoth volumes of data are being identified to aid the forensic auditing and investigations. Claim management, which is one of the error-prone areas of banks can be done efficiently. Debit and Credit card transaction is rapidly compared with the user's account balance; permit a bank to decide whether to authorize a transaction. IT has made it possible for the public to perform any financial transactions even during the non-working days.

    Essential for Global Reach

    The internet has been utilized successfully to access information on different market conditions globally. Fluctuation in a specific market area in the world can be easily observed and used to protect the financial sector in other regions. It has been possible because of the complex database and network system that connects different parts of the world. It is major in creating checks and balances in the global market. Ensures comparative stability in the financial sector.

    Private Universities


    Source:

    https://www.information-age.com/technology-finance-banking-sector-123471800/
    https://en.wikipedia.org/wiki/National_Stock_Exchange_of_India)
    https://accounting.uworld.com/blog/cpa-review/5-ways-technology-transforming-accounting/
    https://sfmagazine.com/post-entry/august-2017-improve-your-technology-skills/

    By

    Ritu Parna Bagchi (MBA 2020-22) ,

    Bhupathiraju Venkata Surya Naga Manoj Varma (PGPXP 2020-21)

    Sri. Venkata Sumath Pisapati MBA (2020-22)



    • 29th August 2020

    It all began here, at Woxsen!...



    Private Universities

    After working for two years soon after my graduation, I was confused to choose the right career path whether to excel in my technical domain or to swing to management career as being an engineer always has its limitations. I was then working as a Mechanical Engineer for a Danish based manufacturing firm in Hyderabad. When I was exploring the best possibilities across the country for a decent institute with well-designed curriculum, I came across Woxsen School of Business.

    Woxsen was then a very young B-School with just two years of existence from its inception. I had my qualms on pursuing the opportunity with Woxsen as it was a new institute. All my perception over-turned when I met couple of professors and got feedback from few alumni. It amazed me to know the prospects of Woxsen as it has the best faculty from across the globe under the astute leadership of Prof. M. R. Rao and the Dean who were widely recognized among the leading top B-schools in India. It was then I decided to pursue my management career at Woxsen in marketing. The massive campus, aesthetic infrastructure were the two other important factors that made me feel Woxsen is the right place to shape my career.

    Peer to Peer – Recognition in learning

    Initially, I took admission into a two-year PGDM program but when I got to know about the one-year PGPXP program and the prospects of the other students, I was excited to be a part of class with experienced professionals from different industries, different domains and different parts of the country. This classroom felt more multi-cultured than ever as not only the varied experiences but also different outlook from my peers helped me increase my knowledge on commerce and industries.

    Thanks to the program which was more of learning than being taught. The faculty always taught us to study than just teach the subject which made all our course-mates work closely together in all modules, assignments and projects bringing out optimal solutions and resourceful ideas. Case-Study based learning methodology is really good as we were given real-life management scenarios to work and practice the theory we learnt in classroom.

    I would say Woxsen has a 360° approach in education. Though I chose Marketing, the program made me look at operations and finance as critical functions of management. In an organization all business functions are inter-connected. Also, the program was not so easy, rigorous schedules and countless modules to complete in just one year. Competitiveness always existed and especially for me being one of the youngest students of the class which has a collective experience of not less than 50 years, it was never an easy task to contend.

    Induction – the Ice-Breaking session!

    The two-day Induction and orientation program at Woxsen needs a special mention and it is among one of my best memories at Woxsen. The orientation was hosted by the then current students during the first evening on campus making us feel comfortable from the first day itself. The second day was not at all easy as we had a survival program planned and held by a military veteran. In the massive 200-acre eco-space of Woxsen, there are many natural frontiers which were chosen for our activities. This part of induction was designed in a way that I got along with many of my colleagues by end of the induction during my second day of joining. This is one of the ‘musts’ that I look upto having in future as well. Apart from the academics, I had wonderful time during the entire year at Woxsen and the campus life was incredible that I enjoyed most of my leisure time playing table tennis, badminton, swimming. The best part was cricket ‘Woxsen Premier League’ and I am proud to be the founding owner of ‘Great Gaffers’ and it makes me feel happy when I see the team is continuing legacy every year.

    And, here I am. . .

    After a great year at Woxsen, today I am working for DESMI as a Segment Sales Manager handling Defence & Fuel segments for Indian sub-continent including Sri Lanka, Bangladesh and Maldives and I am delighted to be a part of management team of the organization. I am here because of what I have learnt from my professors and the friends at Woxsen. I cannot end this without thanking all Woxsenites for making my experience at Woxsen life changing & worth it.

    By

    Vamsi Arvind Pentyala,

    (PGPXP 2016-17 Batch)



    • 19th August 2020

    Need Of The Hour - A Focused B. Tech. Program in Automation & Robotics…



    Private Universities

    Indian heavy industries, especially the automotive industries, have employed industrial robots significantly with the result that cars today are quite affordable to the middle-class buyer. Nevertheless, the field of robotics is vast and highly varied.

    Despite the enormous potential in areas such as space, surgery and societal needs, the application arena of robotics is becoming diversified at a comparatively slow pace. One possible reason could be because the Robot Technology is highly interdisciplinary, depending on the available talent and technological breakthroughs in multiple fields.

    A robot is basically a computer-controlled mechanical system - a machine. The role of electronics is in sensor integration and controlling power delivery to the motors.

    Robotics is entering into a transmuting phase:

    • Robots are no more individually-installed machines, but devices that connect, cooperate and collaborate with each other and with other entities in the manufacturing system

    • Robots are no more industrial equipment alone but are now sought for a wide variety of applications such as autonomous cars and unmanned aerial vehicles, popularly known as drones

    • Robots are expected to operate fast in reaction to unknown, unpredictable & unprogrammable environments such as surveillance, relief and rescue, rehabilitation, brain-computer interface and entertainment

    • The robot has to be slim and consume less power yet be energetic, as one might expect a healthy human to


    In a variety of modern applications, it is impossible to program a robot in advance. For a large part, the robot has to learn itself and function as an intelligent, autonomous entity that will cohabit among other machines, systems and people. The programming is restricted to the hardware level and minimal logic related to acquiring and reacting to sensory inputs.

    Let us consider the following:

    • A robot playing tennis against a human player. It has to be swift in action and quick in visual judgement

    • Many robots playing a big team sport such as soccer, basketball or cricket

    • A few robots together carrying a patient in a stretcher

    • A driverless car


    The above systems exhibit high-speed motion, carrying significant loads or both. All of these are examples of single or multi-robotic systems that have to behave intelligently and not just “robotically”. Such applications cannot be realised purely from the point of view of dealing with robots as programmable mechanical systems. Any modern curriculum in Robotics must factor this interdisciplinary aspect.

    In the 80’s, Robotics was mostly part of Industrial Engineering departments in US universities as Robotics were considered an important part of industrial automation while researchers in other departments were working on theoretically involved topics such as Control Theory, Fuzzy Logic, Computer Vision and Neural Networks. A decade later, a quantum jump in theoretical and applied research outcome in Robotics emanated from Electrical Engineering and Computer Science Departments of the Universities.

    The scenario in India was also similar. For decades, in most Universities in India, Robotics have been offered as a single theoretical course in the Mechanical Engineering Department. In the past five-to-six years, several Universities and colleges with approval from AICTE have introduced exclusive B.Tech. Programs in areas such as Mechatronics or Robotics and Automation.

    A close observation of the curricula gives an impression that the program has significant bias towards Mechanical Engineering barring a few courses related to electronics and microcontrollers. Students, even at Master’s level of these highly interdisciplinary courses apparently intend to remain in the comfort zone of their undergraduate studies. It might not be an overstatement to say that the interconnect between these varied courses is largely missing. Woxsen University aims to fill up this gap through B.Tech. programs in three cutting-edge disciplines.

    B.Tech. program in Automation & Robotics at Woxsen University offers applied and advanced robotics with strong foundation in Computer Science. Modules related to basic robotics and mechatronics provide ample insight into the industrial standards, practices and applications. Modules on mobile robots and exoskeletons focus on the emerging area of field robotics. Added to this will be the significant theoretical and practical exposure in computer science, artificial intelligence and computer vision.

    Heroic and intelligent deeds of robots in the emerging scenario will remain unrealised without a significant role of computer science. That also requires a large computing power. How the technology is going to address this need is another story.

    Author: Dr P. Vivekananda Shanmuganathan,
    Dean - School of Technology | Woxsen University



    • 11th August 2020

    A once in a lifetime opportunity to interact and learn from best minds…



    Private Universities

    A good teacher can inspire hope, ignite the imagination, and instill a love of learning.Brad Henry

    The professors at Woxsen School of Business inspire hope, ignite our imagination and inculcate the art of love of learning and more. According to me they have really set the bar high for MBA programs across the nation. Woxsen delivers exceptional learning experience to all its students through its Academy Advisory Board which guides the academic endeavours and industry interface/corporate relations initiatives and the rich line up of faculty members.

    The Faculty at Woxsen are rich in experience, research accomplishments and more. There are also global faculty visiting us from leading global universities like Cass, Purdue and more. Our Faculty members urge us to discuss what we learn, and also to challenge their ideas. Instead of having a three-hour lecture with the professor doing most of the talking, we are encouraged to participate and give our opinions on topics.

    This program has given me invaluable experience of working through real-life business problems. The professors provide us with real-world examples of how the concepts we are learning in class are being applied in the business world. These connections show us that we’re learning practical skills that we’ll further use in our careers.

    The case studies have helped us to view a problem the way a company does and figure out a unique solution. It gave me the chance to apply the skills I learnt. Woxsen MBA program combines dynamic classroom experiences with hands-on experiential learning providing students with abundant opportunities to fortify their talents. The degree we earn from the school won’t just be another frame to hang in but, it’s a testament to our proven ability to drive results.

    I would say, there is so much more to the program than what I initially expected. It has been much more than an educational experience. It has been a phenomenal leadership training, personal growth and professional development experience as well. I think the entire program is very well-designed and adds tremendous value to our long-term career aspirations.

    Author: Phaniteja Mandalapu,
    (PGPXP 2019-20)



    • 8th August 2020

    Woxsen Transforms Lives...



    Private Universities

    Hi, I am Barun. I was working in Pune, Maharashtra for a leading MNC company. I worked as a Software Engineer, developing application products for Credits Cards for a world renowned bank based at UK. I completed my core studies in Bhubaneswar, Odisha before moving to Pune in 2013.

    As a Software Engineer very early in life I assessed, this is how my life will be for the next 40 years until retirement. I was doing very well at my job, received constant promotions and appraisals throughout my tenure of 5 years. But, then the industry that I was in was always about switching jobs. I was working as a Consultant and my friends would often suggest that I change job. That is when I started to introspect.

    My Introspection Bit…
    When I started to introspect, I got to realise that my current job gave me technical skills and knowledge but it did not give me any exposure to people skills or business knowledge. All I did was just coding and solving bugs, knowing just the system or at max the function. This is when I realized I need to expand my skills and knowledge base. Now the bigger question is, in India when you speak about higher education what should you go for? M.Tech or MBA? I was 27 Years old back then and any course that I choose to apply would take at least 2 years of learning and time. Now the only option was a program like Distance Learning. But, how much of a value will that add?

    Beginning of my MBA journey…
    The journey began searching colleges and universities offering MBA Programs and all the entrance exams that I have to appear to get an admission. So, in pursuit of programs, I found that, there is a 1-Year MBA program specifically designed for Working Professionals. To be honest in India, you need to write 3 to 4 different exams to get an admission. But, one thing that was commonly accepted by all colleges is a GMAT score. So, I left my job and started preparing for GMAT exam.

    World of Woxsen…
    While applying for universities I had applied for Woxsen School of Business. They were real quick in responding and took up my queries as well. So, in no time my Online interview with the panel was scheduled. The interviewers were very candid, we had a discussion rather than having a Q&A session. I was offered my admission letter along with that I was offered half a million scholarship based on my profile and interview performance. I accepted the offer and came to Woxsen.

    It has been quite a while since the first class but I still remember how our Dean, showed us a different perspective of business. Every day I learnt something new and it gave me a fresh experience of learning. Completing an MBA in one year is no easy task, however we stepped out of our comfort zones to finish presentations and submissions. It was an immensely rewarding experience working with such a diverse group of experienced professionals who came together from various parts of the country sharing their valuable perspectives and helped me grow intellectually. Technical skills acquired over the years were helpful, but the most important skills that I learnt at Woxsen were Leadership, Presentation, Human Relations and Thinking Out of the Box.

    Today, I am working as an Associate Product Manager at Telebu Communications LLP, Hyderabad. A company focused in making products for Business Communication. I am extremely proud to be a part of Woxsen and it is so reassuring to know that you don't just leave the college with a degree and learning, but have built a network of mentors through the faculties and the students you have worked with and that they will continue to help you learn and grow.

    Author: Barun Bikash Sahoo,
    (PGPXP 2019-20 Batch)



    • 4th August 2020

    CHANGE IS THE NEW CONSTANT – My Story!



    Private Universities

    After completing my Graduation from Symbiosis, Pune as my other friends even I decided to apply for a master’s degree in business administration. Luckily, I got an admission in one of the prestigious Universities of Australia, but life doesn’t go as we plan, does it? My visa application got rejected. It was a depressing, discouraging moment as I hadn’t prearranged any backup plans.

    New Life New Beginning
    I have always believed from my childhood that whatever happens, happens for a reason, it might sound cliché, but it has always given me the strength to move ahead with confidence and lots of hope. During this journey I came across Woxsen School of Business providing Master of Business Administration (MBA). The professors associated with Woxsen School of business from across the world, program curriculum with cutting-edge specializations had my attention. I was really impressed by all these aspects and decided to pursue my master’s at Woxsen School of Business.

    MBA Journey
    It was in 2014 when I started my journey with Woxsen School of Business, Hyderabad. It was a different experience altogether because of the new place, new culture, new people, different food. I also got the perks of hailing from an army background as all my life one thing that I learnt is that “Change is Constant” and very early in life I understood, adapting is the key to survival. When I stepped into Woxsen, it took me some time to adjust and only till I found two people whom I could call my best friends, though they were my seniors, it never made a difference really. These two friends played a vital role as their corporate experiences gave me an insight of how it is going to be out there in the corporate world. Their contribution towards preparing me for my future got me my first job after completion of my MBA program. As a matter of fact, we three are still connected…………….

    New Career
    After an amazing career transforming journey with Woxsen School of Business, today I work for a Dubai based EATERY. I handle company's business operations and Product development. I am and always will be proud and grateful of being a part of Woxsen School of Business family because of whom I discovered my innate interests & skills.

    Author: Akshay Agarwal,
    (PGPEM - 2014)



    • 28th July 2020

    From Evaluating Business Opportunity to Finding The Purpose of living Woxsen Bequeathed it all:



    Private Universities

    It was a dream for me to do an MBA, start a business, wear those fancy suits, travel across the world and take critical decisions for business.
    Having lived through business school and now out in the real world, I can offer a very interesting perspective. This post will cover a collection of truths about my own experience and how Woxsen helped me find new direction in life.

    Let’s start with the truth:
    After my graduation I worked for some odd jobs which didn’t really excite me but instead made me understand my weaknesses and little attention to them can convert them into my strengths. I continuously tried to change way I operate but the level of efficiency and impact the work has to create was never achieved.

    Now that I know where I lack, I wanted to understand the specific goals that I had to achieve from an MBA School.

    “If we give you an MBA, what are you going to do with it?”, this question popped up and there was a reasonable answer I had to convince my parents. Yet I persuaded them to live my decision, which made them very happy by the end of course.

    With a hope to find better college with better curriculum, I visited many colleges and career counsellors and in this random process I visited Woxsen, where I Instantly fell in love with campus environment. But being so rigid on my specific requirements from MBA made me look for the course curriculum and when I saw it, I had no reason to say no to the campus. The curriculum has a range of challenging courses and is frequently revised to imbibe the industry trends and developments.

    First day at campus: June 16, 2017.
    No matter how prepared I was for college life, I was very anxious when I arrived at the campus, flat-out panicked.

    “College life exposes us to new experiences and things that we were not familiar with earlier”.
    We had an interaction with Founder & Chairman Veen Pula. I still remember his first speech, which lasted 4 minutes and ended with his 3 mantras of business: People, Passion and Patience.

    Once in a life time opportunity:
    Any MBA program can only propel when it has world class faculty. For me it’s a once in a life time opportunity to meet the brilliant minds with rich experience in the real business world and they always focused on enriching their teaching with real life examples.

    I had a chance to solve challenging case studies that had totally changed my perspective of solving the business problem. I got an opportunity to network with business leaders at the seminars and have discussion with them on different business ideas. I even went out to ask them to design a marketing strategy for my business.

    Few lecturers inspire with their calm and ease, one such faculty was Dr. Harkant Mankad, he is a library of knowledge.

    “Things happen because things happen” – My favourite phrase of his.

    His classes will make you think the world is entirely travelling somewhere else from what you actually thought. The career suggestions he gives us are something that the world has not seen yet.

    Career after MBA:

    Post my MBA I started my career as a Marketing Manager for fintech company, where I handle all the digital marketing activities. I feel that the purpose of joining Woxsen has been fulfilled. I can totally see the change in the way I operate at office.

    Before MBA I was passionate about SOMETHING, but I didn’t know what to achieve with that passion. Right now, I have started an entrepreneurial journey with a true purpose to build world class organisation. Still a long way to go.

    Author: Naren Reddy Kovvuri
    (PGDM 2017-19)

    " I am an ambitious, self-driven person, with huge aspirations to build organizations. I have always been an academically bright student since childhood. Till date, I have started two ventures, failed at one and learnt valuable lessons.

    Post MBA, I worked for Zaggle, a fintech company, where I was given the opportunity to handle the content marketing activities. During this journey we went on launch a book on entrepreneurs, where I had actively involved is designing the sales & marketing strategy for the book. Year 2020, has brought in many changes and it has stimulated the entrepreneur inside me. Recently, I launched my new venture, a healthy food beverage. With the learning from my previous experience I strongly believe that the product has a very good potential and I am totally excited about it. "