B. Des Visual Communication


Admissions Open for 2020

The four year B. Des in Visual Communication is a specialised program in Design, where the student specialises in Graphic Design and Advertising enabling to acquire the skills and techniques necessary to pursue a fulfilling career in various areas of advertising, print and graphic design industry. Applied Art Professionals are visual problem-solvers who use a wide variety of concepts and media to inform, direct, promote, entertain, engage and educate specific audiences. Visual Communication program prepares students to integrate design principles, methods, concepts, images, words and ideas to creatively convey visual messages with an intent of eliciting specific responses from diverse audiences. At the end of four years the students will be awarded Bachelor of Design in Visual Communication

Learning Outcomes

  • Students demonstrate strong understanding to product standards and specifications for all products.

  • Students demonstrate high competency in technical and design skills required for appropriate Visual Communication.

  • They understand the trends and the needs of market and its consumers.

  • They demonstrate a high understanding of how decisions affect product cost, display, and sale through various business verticals in Visual Communication.

  • With a wide variety of design projects, presentations, workshops, papers and critiques, students demonstrate a deep understanding of the various components of Visual Communication.

Program Outline

SL NO

COURSE TITLE

1

Drawing & Sketching - I

2

Elements & Principles of Design

3

Photography

4

Material Explorations - I

5

History of Design

6

Design Process - I

7

Culture and Cognition

8

Environmental Studies

SL NO

COURSE TITLE

1

Drawing & Sketching - II

2

Elements of Form, Space and Structure

3

Material Explorations - II

4

Narrative Structure

5

Design Process - II

6

Typography

7

Design Software

8

Communication Skills

SL NO

COURSE TITLE

1

Color Theory

2

Introduction to Visual Communication

3

Photography

4

Technical Illustration

5

Graphic Design

6

Elective-1 (Calligraphy/Storytelling)

7

Open Elective – 1 (Experiencing Nav Rasa)

SL NO

COURSE TITLE

1

Typography II

2

Storyboarding

3

History of Animation

4

Character Design

5

Principles of Animation

6

Elective-II (Understanding Cinema / Art Movements)

7

Open Elective – II (Art of Portraiture)

8

Design Project I

SEMESTER-V

SL NO

COURSE TITLE

1

Environmental Studies

2

Copyright & IPR

3

Advanced Photography

4

Bookmaking / Design

5

Advanced Animation

6

Elective-III (Documentation / Exhibition Design)

7

Open Elective – III (Stop Motion Animation)

8

Design Project II

SL NO

COURSE TITLE

1

Fundamentals of Interactive Design

2

Introduction to Advertising

3

Campaign Planning & Content writing

4

Brand Design

5

Packaging & Printing

6

Elective – III (VFX / Sound Design)

7

Open Elective – III (Screen printing)

8

Design Project III



SL NO

COURSE TITLE

1

Industry Internship

2

Film Making

3

Advanced Illustration

4

Introduction to Journalism

5

Entrepreneurship & Trade Tower

6

Elective (Web Design / User Experience)

7

Open Elective (Cynotype – Historic photographic process)

8

Design Project IV



SL NO

COURSE TITLE

1

Graduation Project

Design Education at Woxsen

The world class infrastructure at Woxsen School of Arts and Design brings in the best workrooms, materials and machines for practical, hands-on experience of the retail management and design concept. The School nurtures innovation, experimentation, and new concept inventions required by the industry. Experienced faculty, along with retail industry experts, visiting throughout the year, mentor our students in their journey. Industry, entrepreneurs and academic interactions, combine to bring live projects and internship opportunities. Giving students a glimpse of industry demands and practical exposure to the real design and Visual Communication world.

Advantage You

The campus with its creative spaces and freedom to work around, opens new realms in design education. Real life experiences enrich and nurture the young designers and holistically equip them through various skill-based programs. Connoisseurs of different walks of life share their knowledge and inspire the young through interactive sessions. As entrepreneurship is the core of the curriculum, Woxsen’s Trade Tower nurtures design ideas, incubates them at different levels, and takes them to the operational stage of business through the right kind of investments. Students are exposed to the knowledge and wisdom of senior management students who also reside on the 200-acre state-of-the-art campus.

Global Connect

The Global Immersion Program takes the students to Nanyang Technological University, Singapore. The international exposure provides our students the opportunity to explore and experience design and visual communication from a culturally diverse perspective as well as a better understanding of the industry sector of that part of the world. The Global Immersion Program has been designed to further enhance the learning experience of our students from different markets around the world. This will open areas for further explorations in education, career development, and contributions to the Visual Communication Industry.

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Opportunity to participate in Woxsen’s Student Exchange Program

Woxsen’s relentless efforts towards providing Global Exposure & Study Opportunity to its students has transpired into partnerships with World’s leading Design Schools/ Universities. With Exclusive Student Exchange Programs, our meritorious students will get an opportunity to study one semester or more abroad.


Our Partner B-Schools/ Universities:

  • Woosong University, South Korea ranked autonomous top tier university by Korean Ministry of Education.

  • Leonard de Vinci Schools, Paris 3 RNCP certified titles, accredited by the French State


Objectives of the Student Exchange Program

  • To provide global exposure & international competencies to our students in Design studies
  • To promote international mobility of our meritorious students
  • To acquaint students with challenges & opportunities in the international design arena