Duration : 24 months
Structure : Six terms with an internship project after three terms
Specialisations : Marketing, Finance, Operations and Business Analytics



Program Structure
The PGDM program has been designed to equip students with the knowledge and skills required to successfully compete in a dynamic world. Starting with the fundamental concepts of business, the program enables students to appreciate the application of theory in practice through case studies, simulation exercises, an internship project and other fascinating modes of learning.

Of the six terms in the program, the initial three terms focus on introducing and building students’ capabilities in general business areas – economics, quantitative techniques, finance, marketing, operations and strategy. The courses covered in the first year are common for all students.

Students then participate in an internship project, working at a business firm for about ten weeks. This experience is invaluable in linking the theory learned so far with the real world of business. Typical internship projects involve improving the process performance at a factory, assisting in the launch of a new product, reducing supply chain costs and designing a reporting system for the firm.



Global Immersion Program at NTU, Singapore
At the start of the second year, students go for their Global Immersion Program to Nanyang Technological University, Singapore. This tour exposes students to how business is conducted in a global setting through interaction with business leaders, academicians and students at Singapore. This is an invaluable learning experience that will stand students in good stead throughout their long careers.

Business Specialisations
During terms 4 to 6, the curriculum has a mix of core and elective courses across three disciplines. Students are required to select their area of specialization at the beginning of the second academic year from the following:

  • - Marketing
  • - Finance
  • - Operations
  • - Business Analytics

The core and elective courses over the six terms are listed below. This is a dynamic list that may be amended.

The curriculum has been designed by a panel of academicians and professionals from industry who have ensured that the selection of courses in the program and content of each course matches the current and future requirements of the Indian and global economy. At the end of the program, students will be well-prepared to take on the challenges of the ever-increasing complexity of the business world.

Certification Programs
In addition to the core and elective courses covered, Woxsen offers value-added certification programs to address essential skills such as:

  • - Six Sigma
  • - Digital Marketing
  • - Financial Modelling

Education at Woxsen is indeed an experience to be cherished.



Curriculum Structure for First Year


Term 1


Academic Area

Course Title

Economics Micro-Economics
Human Resources Organisational Behaviour – Part 1
Finance Principles of Accounting
Marketing Principles of Marketing
General Management Business Communication & Soft Skills
General Management Quantitative Methods & Statistics
General Management Tools & Frameworks for Decision-Making

Term 2


Academic Area

Course Title

Economics Macro-Economics
Human Resources Organisational Behaviour – Part 2
Finance Corporate Finance – Part 1
Marketing Sales & Distribution Management
Operations Operations Research & Optimisation
Operations Operations Management
General Management Business Law

Term 3


Academic Area

Course Title

Finance Management Accounting & Financial Statement Analysis
Finance Corporate Finance – Part 2
Marketing Marketing Research
Operations Supply-Chain Management
Operations Project Management
General Management Corporate Governance, CSR & Business Ethics
General Management Business Intelligence


Curriculum Structure for Second Year

Term 4


Academic Area

Course Title

Course Type

General Management Summer Internship Project Core
Finance Portfolio Management Elective
Marketing Consumer Behaviour Core
Marketing Retail Management Core
Operations Business Strategy & Consulting Core
Operations Production Planning & Control Elective
Business Analytics Elective 1 Elective

Term 5


Academic Area

Course Title

Course Type

Finance Direct & Indirect Taxation Core
Finance Derivatives & Fixed Income Securities Elective
Marketing B-2-B Marketing Elective
Marketing Brand Management Core
Operations Toyota Production System & Lean Production Core
Operations Theory of Constraints Elective
General Management Quality Management & Six Sigma Core
Business Analytics Elective 2 Elective
Business Analytics Elective 3 Elective

Term 6


Academic Area

Course Title

Course Type

General Management Leadership & Change Management Core
Finance Global Environment of Business Core
Finance Mergers & Acquisitions and Corporate Re-Structuring Elective
Marketing Digital Marketing Core
Marketing Advertising & Sales Promotion Elective
Operations New Product Development & Innovation Core
Operations Global Operations Management Elective
Business Analytics Elective 4 Elective






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