New York University
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He is the incoming SVP/Executive Director of Social Engagement at Doner. In his prior role, he led the Social Engagement practice across the NYC-based agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.
Prior to joining Translation, Marcus ran the Microsoft, GORE-TEX®, and Colgate Palmolive accounts for Big Fuel Communications – a pure play social media agency. It was here that he launched Shaun White’s “Jeans” for GORE- TEX, ace the 2010 Olympics and Softsoap’s “Pump the Pump” campaign to promote clean hand safety for children.
Marcus has always found himself at the convergence of media and culture, and this is where he is most comfortable. From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives and college marketing efforts, to running digital strategy for Beyoncé (Music World Entertainment) and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the consumer front and center.
Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He teaches Innovations in Marketing and Social Engagement as an adjunct professor at New York University’s department of Media, Culture, and Communications in the Steinhardt School. Most recently, he joined the Luxembourg School of Business’ Executive Education efforts as a professor of marketing. He is among the roster of instructors at Hyper Island, leading social engagement sessions for executive leaders and digital practitioners, and frequently teaches at General Assembly (NYC) and Miami Ad School (Brooklyn, NY). He has taught at several institutions including his Alma Mater - the University of Michigan, Columbia and Boston University among others. Marcus is also a frequent contributor and methodology designer for the Dallas-based Marcus Graham Project.
He is a proud Detroit native, a devoted husband, and loving father.